It was back in 2013. A high school tucked deep in the Westlands/Lavington suburbs. The word “Tomorrowland” was being thrown around like gossip surrounding Waiguru’s impeachment. House music was the most popular genre in that high school and nobody was invincible to it. It simply infected anyone and everyone like the coronavirus…and o my was it a blessing in disguise? Thanks to it, I never miss DJ Protege playing on Capital FM’s Dance Republic every Friday night (9PM-11PM).
“One day we’ll get to Tomorrowland”, said a friend of mine, an ardent house fan. That was the key phrase and one that could be whispered to God as a wish He could grant. One day we would travel as Kenyans to the city of Boom, Belgium where the festival takes place annually every July, the biggest EDM (electronic dance music) festival in the world…
Now…you can! We all can.
The coronavirus came and scrapped all events in favour of social distancing. The entertainment industry was the hardest hit alongside the tourism industry. Event organisers were at a loss. Revenues dipped sharply. As a salvation response, live concerts were conducted online through YouTube, Facebook and Instagram. But the virus would turn out to be a blessing in disguise.
For the first time in Tomorrowland’s history, you can attend the concert from the comfort of your own house!
Tomorrowland At Home
One of the world’s largest global electronic dance music festivals, Tomorrowland, is taking place digitally over the weekend of July 25-26 to keep fans united during the Covid-19 pandemic. This year the event’s extravagant stage designs are planned to present a familiar yet entirely new experience–one that is shaping the future of music festivals in a socially-distanced world.
Tickets for Tomorrowland Around The World went on sale beginning June 18. The festival is well known as a concert industry innovator by way of showcasing new technologies, immersive experiences and leading music acts at live events. This year’s two-day digital event is elevating the traditional music livestream format, which normally features DJs mixing in a studio or at home, to a new form of visual entertainment combining ultramodern video and entertainment technologies.
Tomorrowland co-founder Michiel Beers expects attendance to continue growing, considering a special discount that is being applied to tickets purchased for the digital event. Typically open only to adults ages 18 and older, the digital festival will welcome fans of all ages this summer.
We pride ourselves with uniting people from over 200 countries every year in Belgium but by going digital, we hope to attract even more people to experience Tomorrowland first hand without having to travel,” says Beers. “We certainly expect to see new audience segments, including families experiencing the festival together, a younger generation, and people who love gaming and animation.”
The festival will be presented in a brand new digital platform that invites ticketholders to enter through a virtual 3D map. Themed “The Reflection of Love,” the event will present a fairytale-like environment featuring state of the art entertainment experiences including games, webinars, workshops and surprise interactions focused on fashion, food, lifestyle and the Tomorrowland Foundation.
A musical line up of leading techno, hardstyle, house and trance artists from around the globe will perform on a brand new main stage decorated with fireworks and a light show. The live event simulation will also allow attendees to “walk” to the event’s signature Atmosphere, Core, Freedom and Elixir stages. In addition, three new stages designed by Tomorrowland’s creative team and 3D artists will also feature DJs spinning at turntables. Festival content will remain available through video-on-demand to enjoy after the weekend ends.
After the Belgian government joined the world in cancelling all major events in late April due to concerns over the coronavirus, Beers says that his team immediately began offering weekly live streams titled “United Through Music,” which grew to attract more than 25 million active viewers. Based on that success, he is excited for the digital festival.
Held in Boom, Belgium, Tomorrowland typically sells out in minutes and attracts more than 400,000 attendees from more than 200 countries around the world. This year’s 16th edition, which was originally scheduled to feature hundreds of artists on the weekends of July 17-19 and July 24-26, was cancelled on April 15 over concerns related to the pandemic. Purchased tickets will be transferred to the next festival scheduled to take place from July 16-18 and July 23-25 in 2021.
Music performers are eagerly awaiting a return to live festivals, which as reported by Time, have grown to be a major source of their earnings. One such artist is Pink, who Pollstar ranked 2019’s highest-grossing artist worldwide based on grosses from 68 performances in the U.S. and Europe. She totaled $215.2 million from 1,818,933 tickets sold at 59 venues.
When in-person music festivals resume, technology-driven virtual experiences like Tomorrowland Around The World will hold them to higher standards. With no alternatives available, fans are growing to enjoy online music performances and the new types of experiences that they present. Pollstar reported that David Guetta reached 7.7 million views on Facebook during his May 30 “United at Home” concert in New York City.
“We have created a new environment where we can produce a festival without any restrictions,” Beers says. “We could see virtual festivals becoming an ongoing experience we provide the people of tomorrow, in addition to our current two annual festivals and residency in Ibiza.”
When it comes to Tomorrowland, this is a serious endeavour. With the event’s 400,000 tickets normally selling out within the first few hours, each year countless people are left disappointed for missing out.
This is on top of those dance music fans from the around the world, including Asia and Africa, not being able to attend the festival due to finances or visa restrictions.
In that sense, Tomorrowland Around the World is a worthy cause. It is a chance to create a dance version of Narnia, where for a relatively small fee, all ages and nationalities are welcome to hear their favourite artists perform.
How To Buy The Tickets
Tickets went on sale from June 18 and can be purchased through Tomorrowland’s official website; https://aroundtheworld.tomorrowland.com/
Ticket prices vary in categories. For the single day ticket, it costs €12.50 (Ksh. 1,497.41) for either Saturday July 25 or Sunday July 26. The weekend ticket costs €20.00 (Ksh. 2,395.86).
Other categories include the Home Party Ticket which not only gifts you a weekend ticket but also access codes to the Relive platform. There’s the regular, large and extra large opotions and they cost €50.00 (Ksh. 5,989.64), €100.00 (Ksh. 11,979.28) and €200.00 (Ksh. 23,958.56) respectively.
One can also go for the packages as shown below. But be warned, they do not come cheap.
Tickets can be purchased using VISA, MasterCard (your ATM card), WeChat (Not available in Europe) and Apple Pay.
But hey, you can always stream online via Tomorrowland TV. This 254 News writer has been doing so for the past few years and he’s enjoyed it. All you need is internet connection and your device and you’re good to go. A link will be posted on the festival’s socials for those who wish to watch it live for free, but the writer recommends that you take this once in a lifetime opportunity.
See below the following screenshots of the ticket prices: