Citizen TV is the most watched TV station in the country, according to the Communications Authority of Kenya’s latest TV stations ranking.
According to the latest Audience Measurement and Industry Trends Report, the Royal Media Services-owned station tops with 48%.
KTN Home at 11.9% and Inooro TV (10.4 %) were ranked second and third respectively as the most popular free-to-air stations.
NTV (10.1%) which emerged number 4 was knocked off the top 3 spot by Inooro TV which which draws viewership from the Mt Kenya region based on its vernacular programming.
KTN News (9.9%), K24 TV (6%), KBC (3.3%), Ebru TV (3.1%), Kameme (3%) and Switch TV (2.9%) followed to close the top 10 list.
Citizen TV, KTN and NTV have enjoyed the lion share over the years but the advent of vernacular and niche TV stations have stolen NTV’s crown.
Both Citizen TV and Inooro are owned by Royal Media Services, which also registers the most popular radio station.
On the subject of radio, it still has the widest reach with the following incidences for October, November, and August 2019, respectively: 56%, 62.2%, and 54.8%.
TV Viewership peaks during prime time 6pm – 10pm due to its active visual participation which is not possible if consumers engage in other activities during the day.
NTV has an advantage during that primetime period where it climbs to the number 3 spot after Citizen TV and KTN.
Innoro TV’s only advantage is in its non-primetime programming which when considered helps it jump to second after Citizen TV.
During the day the TV stations enjoy relatively similar viewership but Citizen TV’s biggest moment to shine is at 1pm where Kenyans listen to the news and the audience is retained throughout the afternoon.
Another huge spike happens in the evening when the popular Maria show airs right after the 7pm news.
Citizen TV rose to become the favorite for urban and rural audiences in equal measure with its wide selection of locally made programmes and international soap operas.
Inooro, NTV, K24 are highly consumed in rural areas while KTN Channels, Switch and Ebru TV are more popular in urban settings.
In terms of viewers’ feedback, TV viewers registered overwhelming satisfaction with the content they watch on TV at 85% and only 8% expressed satisfaction with TV content.